In this piece, the author seeks to analyze and understand the digitization of data and media. His chief argument in identifying the what constitutes digitized information is based in two properties: it is non-rival, and it has close to zero marginal cost of reproduction. After this definition of boundaries, the author goes on to discuss various questions that have gained prominence in the wake of digitization of media. He discusses how the information available on the internet is all free of charge, prompting him into a discussion of user-generated output and machine-to-machine interaction. He also discusses the question of data explosion, and reveals some truly mind-boggling math that makes me think about what kind of future this digitization will yield. The author makes sure that the writing is peppered with references, examples and simple language that keeps the reader’s attention focused on the topic at hand. Another clever technique he implements is to make the sections small and concise. As for his concepts in a theoretical sense, I am intrigued by the author’s ideas that classify what constitutes new media, or digitized media. The facts that he has presented about media in the digital age really make me wonder what the future of our media will look like.